About Marie Hunter

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So far Marie Hunter has created 45 blog entries.

How to Create a Simple Plan for Social Media

2017-08-15T16:47:39+00:00 July 25th, 2017|

If you want to make sure you always have a variety of content circulating on social media—but you don’t want a massive burden on your time and focus—you need to create a social media plan. Laying out a plan for what you post will help you keep your page fresh and interesting—which is what you need to do to grow your fan base.

To get your plan started, first break down your […]

How to Create Content That Turns Fans into Customers

2017-08-15T16:45:03+00:00 July 18th, 2017|

Likes, shares, follows and comments on social media are great, but if they aren’t turning into paying customers, you may need to tweak your strategy.

It is possible to turn online fans into paying customers. You just have to remember one very important thing: No one goes on social media to buy products.— They go there to connect, share, learn and laugh.

That means that your job is not to sell […]

Customer Personas and Avatars: Get Beyond the Basics and Dig Deep

2017-08-15T16:44:23+00:00 July 10th, 2017|

If you want to excel at marketing your business and landing customers, you have to do a better job of understanding who they are.

You probably have a general idea of who your customers are based on who has signed up and experienced your tours in the past.

You probably know a general age range, some sense of who buys your tours, and from which cities or countries they come from. You may […]

Pssst… You’re Not Marketing, You’re Selling. And It’s Killing Your Business

2017-08-15T16:39:01+00:00 July 3rd, 2017|

“Marketing” and “selling” are often used interchangeably. But there is a substantial difference between these two concepts.

And it’s necessary to understand that difference if you want to attract more customers, spend less on ads and remain competitive in your highly saturated market.

First, let’s take a look at each concept. Then let’s talk about how you should use them.

Marketing focuses on your customer. Plain and simple.

Marketing is […]

How to WIN at Content Marketing

2017-08-15T16:33:50+00:00 June 27th, 2017|

Content marketing is creating and sharing online material—meaning your blogs, articles, videos and social media posts— to build interest and awareness around your business and the tours you offer.

It’s a strategic marketing approach. It focuses on creating and distributing consistent content that is of value.

What do I mean “of value”?

I mean that the content you share contains snippets of information that help solve a need or problem […]

5 Reasons Why You’re Struggling to Make Facebook Ads Work (And How to Fix It)

2017-05-19T19:31:16+00:00 May 19th, 2017|

Time and time again I hear how outdoor adventure businesses find Facebook ads “a total waste of money.” They try promoting their tours or boosting a post, and end up seeing only minimal results.

Facebook is a powerful platform. The company has worked hard to attract and retain users. People of all generations, with all sorts of interests. And they are providing you with the unique opportunity to […]

4 Simple Facebook Live Videos Your Adventure Business Should Try

2017-05-11T16:18:30+00:00 May 11th, 2017|

If you haven’t already heard, video on Facebook is hot, hot, hot. And right now, it’s the best way for you to get more comments, likes, shares and followers, without paying Facebook for it.

If you’re trying to grow your following quickly or want to reach a new audience, Facebook Live is a great start.

Video of any form adds fantastic variety to your page and gives your followers a break from the usual blog […]

7 Reasons Why Your Adventure Business Needs Customer Reviews

2017-04-28T15:10:14+00:00 April 28th, 2017|

When we were in Bali a few years ago, my husband and I decided to go on a trek that our friends had recommended. It was a hike up Mt. Batur to watch the sunrise.

I wasn’t convinced at first (especially because the trip required a 3 a.m. departure from our hotel), but our friends told us it’s a must-do and one of the highlights of their trip.

So, shortly after […]

Choose the Right Social Media Platforms for Your Adventure Business

2017-04-21T10:02:53+00:00 April 20th, 2017|

Are you on every social media platform available? Do you post, tweet, pin and gram every single day? Every hour? Constantly?

I bet it’s exhausting.

And I bet I know how it happened. You were told that as a business, you NEED to be on social media. And that’s true.

The problem is that it’s hard to know which of the many, many platforms are the best for reaching […]

9 Benefits of Social Media for Your Adventure Travel Business

2017-04-13T19:01:59+00:00 April 13th, 2017|

You’ve heard you need to be on social media. You’ve heard it’s good for business. But you also know that building up a following can take a lot of money and manpower. So how can you be sure the results will be worth the investment?

Let’s sit down and talk about why social media is so important to your business.

To start, here are some stats that just might blow […]

How to Create a Stunning Facebook Business Page in 8 Steps

2017-04-06T15:49:20+00:00 April 6th, 2017|

First impressions are key. A good first impression could lead to a new follower, a longer website visit and, eventually, one more booking for your next tour. (And then another … and another!)

Having an attention-grabbing Facebook Business Page is as important as having a website. It’s a place for your ideal customer to connect with you and to learn more about your business and what you offer. It’s a place for […]

25 Ways to Spark Engagement on Facebook

2017-04-03T21:35:44+00:00 April 3rd, 2017|