About Marie Hunter

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So far Marie Hunter has created 40 blog entries.

5 Reasons Why You’re Struggling to Make Facebook Ads Work (And How to Fix It)

2017-05-19T19:31:16+00:00 May 19th, 2017|

Time and time again I hear how outdoor adventure businesses find Facebook ads “a total waste of money.” They try promoting their tours or boosting a post, and end up seeing only minimal results.

Facebook is a powerful platform. The company has worked hard to attract and retain users. People of all generations, with all sorts of interests. And they are providing you with the unique opportunity to […]

4 Simple Facebook Live Videos Your Adventure Business Should Try

2017-05-11T16:18:30+00:00 May 11th, 2017|

If you haven’t already heard, video on Facebook is hot, hot, hot. And right now, it’s the best way for you to get more comments, likes, shares and followers, without paying Facebook for it.

If you’re trying to grow your following quickly or want to reach a new audience, Facebook Live is a great start.

Video of any form adds fantastic variety to your page and gives your followers a break from the usual blog […]

7 Reasons Why Your Adventure Business Needs Customer Reviews

2017-04-28T15:10:14+00:00 April 28th, 2017|

When we were in Bali a few years ago, my husband and I decided to go on a trek that our friends had recommended. It was a hike up Mt. Batur to watch the sunrise.

I wasn’t convinced at first (especially because the trip required a 3 a.m. departure from our hotel), but our friends told us it’s a must-do and one of the highlights of their trip.

So, shortly after […]

Choose the Right Social Media Platforms for Your Adventure Business

2017-04-21T10:02:53+00:00 April 20th, 2017|

Are you on every social media platform available? Do you post, tweet, pin and gram every single day? Every hour? Constantly?

I bet it’s exhausting.

And I bet I know how it happened. You were told that as a business, you NEED to be on social media. And that’s true.

The problem is that it’s hard to know which of the many, many platforms are the best for reaching […]

9 Benefits of Social Media for Your Adventure Travel Business

2017-04-13T19:01:59+00:00 April 13th, 2017|

You’ve heard you need to be on social media. You’ve heard it’s good for business. But you also know that building up a following can take a lot of money and manpower. So how can you be sure the results will be worth the investment?

Let’s sit down and talk about why social media is so important to your business.

To start, here are some stats that just might blow […]

How to Create a Stunning Facebook Business Page in 8 Steps

2017-04-06T15:49:20+00:00 April 6th, 2017|

First impressions are key. A good first impression could lead to a new follower, a longer website visit and, eventually, one more booking for your next tour. (And then another … and another!)

Having an attention-grabbing Facebook Business Page is as important as having a website. It’s a place for your ideal customer to connect with you and to learn more about your business and what you offer. It’s a place for […]

25 Ways to Spark Engagement on Facebook

2017-04-03T21:35:44+00:00 April 3rd, 2017|


5 Compelling Reasons Your Adventure Business Needs Social Media

2017-04-07T20:26:13+00:00 January 25th, 2017|

Remember guidebooks?

I remember lugging around my Lonely Planet: Australia guidebook with me during my first year abroad.

That book got abused.

As a solo traveller, I relied on it. It gave me information on where to sleep, which activities to consider, what to see and how to get from A to B.

That was in 2001. Before social media arrived on the scene. Before […]

3 Simple Ways to Reduce Facebook Ad Costs

2017-01-28T01:14:18+00:00 November 28th, 2016|

I remember my first backcountry trip, when my husband and hiked up Mount Garibaldi near Vancouver. Let’s just say it was a learning experience.

We had no idea what to take. I was worried that I’d be too cold. My husband was concerned we wouldn’t have enough food. We made some hasty decisions the night before and decided to wing it.

The result? Two very heavy backpacks and one grumpy wife. […]

5 Top Tips for Running a Smashing Facebook Contest

2017-01-28T01:05:01+00:00 September 21st, 2016|

Contests are an excellent way to have some fun while inviting your customers to share in a journey with your brand.

Oftentimes we get stuck in a “same-old” cycle of posting content that sticks to news releases promoting our latest deals. We forget that our fans actually like to participate—and that brands who reach out and engage with their customers build trust. And people like to buy from brands they trust.

3 Contest Giveaways That Get Customers Excited But Won’t Drain Your Bank

2017-01-25T22:29:34+00:00 August 31st, 2016|