About Marie Hunter

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So far Marie Hunter has created 41 blog entries.

5 Creative Ways to Generate Leads for Your Adventure Travel Business

2018-03-21T16:30:34+00:00 March 21st, 2018|

Lead generation is all the rage.

At least it’s definitely the rage in my mind, because I believe it’s the most efficient way, hands down, to get people to book a future adventure with you.

I could go on (and on) about all the benefits of lead generation, but the one most important benefit is this: A lead gives you the ability to follow up with a potential […]

How to Turn Your Website Traffic into Real Tour Bookings

2018-03-07T20:21:22+00:00 March 7th, 2018|

Your customer’s buying behaviour is always changing, especially in the digital age, when the newest and latest trip-finding platform is just around the corner. But does that mean that you always have to be changing, too?

In some ways, yes: as adventure seekers and avid travellers find new ways to research their vacation options, connect with brands online, and use social media to decide who to buy […]

5 Tips for Creating Killer Content for Your Outdoor Adventure Brand

2018-03-07T20:20:25+00:00 January 31st, 2018|

The internet is the world’s largest “blank page”—and there may be nothing scarier than having to create something from scratch. Whether it’s a video or a photo essay, a Facebook post or a blog article, having to come up with fresh, original content week after week can feel super stressful—especially if you’re more comfortable hanging from a zipline over a cliff than you are working at a computer.

But be not […]

What the New Facebook Feed Means for Your Adventure Business

2018-03-07T20:40:03+00:00 January 21st, 2018|

Last week Facebook announced that it is dramatically changing what users see in their news feed. And if you’re like every other business that has a Facebook page, you might be freaking out about it.

The new reality on Facebook is that its algorithm is going to prioritize content that gets a lot of “meaningful interactions” amongst groups of friends or family. Their intent is to improve their users’ […]

5 Effective Content Marketing Strategies That Turn Fans into Followers

2018-03-07T20:25:47+00:00 January 8th, 2018|

One of the biggest challenges outdoor adventure companies face with their marketing is creating good content. The type of content that gets shared, read and downloaded. Content that grabs the attention and turns a fan to a happy customer.

Here are five ideas to help any adventure company create great posts, blogs and downloads that get people’s attention and turn casual web surfers into solid leads. Put one or all of […]

6 Benefits of Content Marketing for Your Outdoor Adventure Business

2018-03-07T20:41:05+00:00 January 3rd, 2018|

Content, content, content.

If you’ve been looking into efficient online marketing strategies, you’ve likely come across that word a whole lot. And there is a very good reason for it. Content marketing has some serious benefits—ones that will definitely help you grow your business.

Here are the six main benefits of using content marketing to expand your outdoor adventure company:

1. Content marketing improves your search rank

When your customers use […]

How to Create a Simple Plan for Social Media

2017-08-15T16:47:39+00:00 July 25th, 2017|

If you want to make sure you always have a variety of content circulating on social media—but you don’t want a massive burden on your time and focus—you need to create a social media plan. Laying out a plan for what you post will help you keep your page fresh and interesting—which is what you need to do to grow your fan base.

To get your plan started, first break down your […]

How to Create Content That Turns Fans into Customers

2017-08-15T16:45:03+00:00 July 18th, 2017|

Likes, shares, follows and comments on social media are great, but if they aren’t turning into paying customers, you may need to tweak your strategy.

It is possible to turn online fans into paying customers. You just have to remember one very important thing: No one goes on social media to buy products.— They go there to connect, share, learn and laugh.

That means that your job is not to sell […]

Customer Personas and Avatars: Get Beyond the Basics and Dig Deep

2017-08-15T16:44:23+00:00 July 10th, 2017|

If you want to excel at marketing your business and landing customers, you have to do a better job of understanding who they are.

You probably have a general idea of who your customers are based on who has signed up and experienced your tours in the past.

You probably know a general age range, some sense of who buys your tours, and from which cities or countries they come from. You may […]

Pssst… You’re Not Marketing, You’re Selling. And It’s Killing Your Business

2017-08-15T16:39:01+00:00 July 3rd, 2017|

“Marketing” and “selling” are often used interchangeably. But there is a substantial difference between these two concepts.

And it’s necessary to understand that difference if you want to attract more customers, spend less on ads and remain competitive in your highly saturated market.

First, let’s take a look at each concept. Then let’s talk about how you should use them.

Marketing focuses on your customer. Plain and simple.

Marketing is […]

How to WIN at Content Marketing

2017-08-15T16:33:50+00:00 June 27th, 2017|

Content marketing is creating and sharing online material—meaning your blogs, articles, videos and social media posts— to build interest and awareness around your business and the tours you offer.

It’s a strategic marketing approach. It focuses on creating and distributing consistent content that is of value.

What do I mean “of value”?

I mean that the content you share contains snippets of information that help solve a need or problem […]

5 Reasons Why You’re Struggling to Make Facebook Ads Work (And How to Fix It)

2017-05-19T19:31:16+00:00 May 19th, 2017|

Time and time again I hear how outdoor adventure businesses find Facebook ads “a total waste of money.” They try promoting their tours or boosting a post, and end up seeing only minimal results.

Facebook is a powerful platform. The company has worked hard to attract and retain users. People of all generations, with all sorts of interests. And they are providing you with the unique opportunity to […]