Blog 2017-01-18T18:36:29+00:00

5 Reasons Why You’re Struggling to Make Facebook Ads Work (And How to Fix It)

Time and time again I hear how outdoor adventure businesses find Facebook ads “a total waste of money.” They try promoting their tours or boosting a post, and end up seeing only minimal results. Facebook is a powerful platform. The company has worked hard to attract and retain users. People of all generations, with all sorts of interests. And they are providing you with the unique opportunity to reach these people with your ads. [...]

4 Simple Facebook Live Videos Your Adventure Business Should Try

If you haven't already heard, video on Facebook is hot, hot, hot. And right now, it’s the best way for you to get more comments, likes, shares and followers, without paying Facebook for it. If you’re trying to grow your following quickly or want to reach a new audience, Facebook Live is a great start. Video of any form adds fantastic variety to your page and gives your followers a break from the usual [...]

7 Reasons Why Your Adventure Business Needs Customer Reviews

When we were in Bali a few years ago, my husband and I decided to go on a trek that our friends had recommended. It was a hike up Mt. Batur to watch the sunrise. I wasn’t convinced at first (especially because the trip required a 3 a.m. departure from our hotel), but our friends told us it’s a must-do and one of the highlights of their trip. So, shortly after we arrived, we [...]

Choose the Right Social Media Platforms for Your Adventure Business

Are you on every social media platform available? Do you post, tweet, pin and gram every single day? Every hour? Constantly? I bet it’s exhausting. And I bet I know how it happened. You were told that as a business, you NEED to be on social media. And that’s true. The problem is that it’s hard to know which of the many, many platforms are the best for reaching your particular customers. So you [...]

9 Benefits of Social Media for Your Adventure Travel Business

You’ve heard you need to be on social media. You’ve heard it’s good for business. But you also know that building up a following can take a lot of money and manpower. So how can you be sure the results will be worth the investment? Let’s sit down and talk about why social media is so important to your business. To start, here are some stats that just might blow your mind: The number [...]

How to Create a Stunning Facebook Business Page in 8 Steps

First impressions are key. A good first impression could lead to a new follower, a longer website visit and, eventually, one more booking for your next tour. (And then another … and another!) Having an attention-grabbing Facebook Business Page is as important as having a website. It’s a place for your ideal customer to connect with you and to learn more about your business and what you offer. It’s a place for you to [...]