First impressions are key. A good first impression could lead to a new follower, a longer website visit and, eventually, more customers.

Having an attention-grabbing Facebook Business Page is as important as having a website. It’s a place for your ideal customer to connect with you and to learn more about your business and what you offer. It’s a place for you to demonstrate why you are the best at what you do.

If you want to make a positive impact the first time a person lands on your page, you better make sure it’s eye-catching. It entices that person to want to know more, to hit that “like” button, to click that “learn more” button.

If you want to create a stunning Facebook Business Page, here’s your simple 8-step guide.

Step 1: Create Your Business Page

Creating a page on Facebook for your business is super simple. And it will take you less than 5 minutes.

Start by going to your personal page on Facebook. Next, click “Create Page” to prompt the dialogue box asking you to choose your page type.

Step 1 - Create Your Facebook Business Page

Step 2: Choose Your Page Type

Choosing the right page type helps your fans find your business easily. If you’re not sure which page type to choose, here’s a breakdown:

  • Business or Brand: The perfect page type for…
    • “Brick and mortor” stores looking to attract customers to their physical location, like apparel, art studio or ice cream parlour
    • Companies selling products online through their website
    • Brands looking to increase the presence online
  • Community or Public Figure: The perfect page type for…
    • Personal brands or celebrities
    • Your church, local club, sports team, etc.

Likely, your business will fall under Business or Brand. You can always edit this information at a later time if things change or you feel you selected the wrong category, so don’t fret!

Step 2 - Choose Your Page Type

Next, choose a category from the drop-down menu and enter the name of your business. For this example, I am creating a page for a made-up ice cream shop called Sammy’s Ice Cream Parlour. I’ve chosen “Ice Cream Shop” as the category that best describes this business.

Step 2 - Name Your Business

Next, enter in your address if you have a physical location where you want people to visit. You can always click the checkbox below if you do not want your address to show. It will only list the city or region where you are located. This feature is particilarly helpful if you are a service based business where you work from home and you don’t want visitors. For Sammy’s Ice Cream Parlour, I’d want to make sure this box is unchecked so the address shows up on my Facebook Business Page!

Step 2 - Name Your Business

Click “Continue” to create your page. Easy-peasy.

Step 3: Add Eye-Catching Images

Next, you’ll be asked if you want to upload your profile picture. This is a great time to add in your logo. You can always change this image once your Facebook Business Page is created. You can either add now, or press “skip” at the bottom to add an image later.

Step 2 - Name Your Business

Next, you’ll want to add a eye-catching cover photo to your page. Make it clear, fun and bright. This is prime real-estate since it is often the first thing visitors see when land on your business page.

To add a cover photo, simply click on the “Add a Cover” icon in the top left corner, where your main image goes.

Step 3 - Add Eye-Catching Images

Next, select your image. You can either choose from photos already on Facebook Business Page, or upload a new one. Using something already on Facebook is likely not an option, since your page is new and you may not have any to choose from yet. The best option is to “Upload a Photo” directly from your computer.

Once you have uploaded your photo, you can move it to where you want it to sit in the space by clicking on it and dragging it up or down.

Step 3 - Position Your Cover Photo

Once you have that sorted, follow similar steps to add your profile picture if you haven’t done so already—in most cases, this will be your logo. Again, make sure it is crisp, clean, and the right size for the space. You don’t want a blurry or cut off logo to be your customer’s first impression.

Hover over the space where you want to add your logo and select a photo from your computer.

Step 3 - Upload Your Logo

If your cover photo or profile picture doesn’t fit properly or if you’d like to add some text overtop of your image, check out Canva. This free design tool for non-designers has a number of pre-built templates for social media channels to make sure images look sharp.

Want to learn how to create eye-catching content for your small business?

Elevate Marketing Summit

Elevate Marketing Summit is happening March 10 & 11 and it’s all about content marketing: how to create it, curate it, and collaborate on it for exponential results.

We have over 15 speakers and topics lined up over these two days with a mix of pre-recorded and live sessions.

The best part is, it’s completely FREE to attend.

Click below to learn more and to register!

Click Here!

Step 4: Create a Memorable Username

After you’ve got your images in place, it’s time to choose your name (also called a handle).

Your handle will help followers, friends, customers and other businesses easily find you on social media and tag your business in comments. You can also add your handle to your business cards and email signatures so you are even easier to find and tag.

To create a username, go to “About” located in the left sidebar. Next, go to “General” and click “Edit” beside your username.

Step 4 - Create Your Page Username

It’s worth choosing a name that is short, memorable and something you can use across all social media platforms. Do some research ahead of time to decide what might work best for your business. Some names might already be taken. The green check-mark on the right side of the box indicates that this name and handle are available to use. Yay!

Step 4 - Create Your Page Username

If you need to change your username, it’s simple.

  1. In the left sidebar on your page, click “See More” then “About”
  2. Under “General” click “Edit” beside the field you’d like to change
  3. Enter your new username
  4. Click “Change Username” when finished and your name will be updated

Step 5: Add a Captivating Description

The ”About” section on your Facebook page is another golden opportunity to create a great first impression. What will your customers experience with you that they won’t experience anywhere else? What makes your business special? This is the place to let that shine.

Here’s how to edit the About section:

Go to the “About” in the left-hand menu bar.

Step 4 - Create Your Page Username

Click “Edit About” and add in your compelling description. Keep in mind that it only allows you to add a short description, with a limited to 255 characters, in this section. If you have a longer description, consider adding it to your “Story” section, located to the right along with a compelling picture.

Also add in all the business essentials: your contact information, business hours, website address, etc.

Click save, and you’re done!

A “call to action” (CTA) button, located below your cover image, helps guide visitors toward some kind of engagement with you, whether it’s to learn more about your business or to contact you.

To add your button, simply click on the blue “+ add a button” tab under your cover photo tab. 

Step 6: Add a Call to Action Button

Step 5 - Call to Action Button

Next, choose which call to action you’d like to use. Click on the arrow to the right for more options. In this example, we chose “Learn More”. You can change the button at at any time.

Step 6 - Add a Call to Action Button

I’d recommend changing the button periodically to test which call to action (CTA) gets more clicks. Oftentimes, selecting “Book Now” or “Buy Now” will create some resistance with your customer—you’re asking them to go too far, too soon, when they still barely know you. To get more engagements out of this button, you’re better off offering people a video to watch, or a slide show of a new product, or simply a page where they can learn more about your business. It’s better to encourage visitors to learn more about your business before you try the hard sell, especially if you’re just starting out.

Next, add a website URL (web address) of where you’d like to send your customers after they click your CTA button.

Step 5 - Add a Website to Your Button

Click “Save” when you’re ready and your new button will appear below your cover image. If you’d like to change this button, simply hover over the button and select “Edit Button”.

Step 5 - Add a Website to Your Button

Step 7: Invite People to Like Your Page

Now that you have all the essentials set-up on your page, it’s time to get some followers. Naturally, you can ask friends and family members to like your page by clicking “Invite Friends” located on the right.

Step 7 - Invite People to Like Your Page

You can also send a brief message to your email list, inviting your customers to follow you on social media. Many of your loyal, long-standing customers will be happy at the opportunity to have a social media relationship with you.  

Step 8: Create Your First Post

It’s time to create your first official page post. How exciting! Maybe you want to announce that you’re on social media or that you are officially open for business. Or you could simply share an article or write a funny introduction. Get creative. You could also thank your new followers.

Check out Canva for some unique design options if you want to include an image. It makes posts a lot more captivating.

To create your first post make sure you are on the “Home” tab (left sidebar). Next, you’ll see a box that prompts you to “Write something….”.  You can also add an image or video to accompany your post. Below is an example of a post for Sammy’s announcing that they are open for business.

For fun, you can also include emoji’s, like a happy face, or in this case, an ice cream cone. You can include “feelings” as well. These additional options will add more personality to your posts.

If you want to get more exposure for each post, add a location by clicking “check in” along with your photos and videos, especially if it features another local business.

Step 8 - Creating Your First Post

When you’re ready, hit “Publish”. You can either publish now or schedule your post for a later time. When you’re done, you’ll see your post in the newsfeed and so will your fans.

If you made a spelling error or need to add in more details, click on the arrow in the right corner to edit your post.

Step 8 - Editing Your Post

Made a mistake when setting up your page? No worries. Just go to the edit page to update your information. You can do this by going to the “About” section in the left sidebar. Click “Edit Page Info” on the right side. Make your adjustments and click “Save Changes”.

And You’re Done!

Congratulations! With just that little bit of effort, you are now the official owner of a brand-new Facebook Business Page. You’ve made a great start to getting more exposure for your brand.

But remember: once you’ve created your page, don’t let it sit and get dusty! Posting at least a few times a week and liking or thanking your followers for their tags and comments helps your page feel active and welcoming, like a busy, buzzing, friendly storefront. Meanwhile, posting only once a month (or whenever you feel like it)  makes your page feel like a forgotten, chilly place, and people may feel too intimidated to engage with you. People like to be where things are happening, so keep your page fresh and active!

With regular posts and lots of engagement, you’ll slowly gain more followers over time. Keep at it! Pretty soon you’ll be leading a happy, growing community of loyal fans—and future customers.

Want to learn how to create eye-catching content for your small business?

Elevate Marketing Summit

Elevate Marketing Summit is happening March 10 & 11 and it’s all about content marketing: how to create it, curate it, and collaborate on it for exponential results.

We have over 15 speakers and topics lined up over these two days with a mix of pre-recorded and live sessions.

The best part is, it’s completely FREE to attend.

Click below to learn more and to register!

Click Here!
2020-02-17T12:41:48+00:00 January 14th, 2020|