5 Ways Lead Generation Increases ROI for Travel Brands
I’ve spent a long time working with outdoor adventure brands, helping them reach more customers, build relationships and get high-quality leads for their tours. And with each company, no matter what kind of travel [...]
5 Creative Ways to Generate Leads for Your Adventure Travel Business
Lead generation is all the rage. At least it’s definitely the rage in my mind, because I believe it’s the most efficient way, hands down, to get people to book a future adventure with [...]
How to Turn Your Website Traffic into Real Tour Bookings
Your customer’s buying behaviour is always changing, especially in the digital age, when the newest and latest trip-finding platform is just around the corner. But does that mean that you always have to be [...]
5 Tips for Creating Killer Content for Your Outdoor Adventure Brand
The internet is the world’s largest “blank page”—and there may be nothing scarier than having to create something from scratch. Whether it’s a video or a photo essay, a Facebook post or a blog [...]
What the New Facebook Feed Means for Your Adventure Business
Last week Facebook announced that it is dramatically changing what users see in their news feed. And if you’re like every other business that has a Facebook page, you might be [...]
5 Effective Content Marketing Strategies That Turn Fans into Followers
One of the biggest challenges outdoor adventure companies face with their marketing is creating good content. The type of content that gets shared, read and downloaded. Content that grabs the attention and turns a [...]
6 Benefits of Content Marketing for Your Outdoor Adventure Business
Content, content, content. If you’ve been looking into efficient online marketing strategies, you’ve likely come across that word a whole lot. And there is a very good reason for it. Content marketing has some [...]
How to Create a Simple Plan for Social Media
If you want to make sure you always have a variety of content circulating on social media—but you don’t want a massive burden on your time and focus—you need to create a social media [...]
How to Create Content That Turns Fans into Customers
Likes, shares, follows and comments on social media are great, but if they aren’t turning into paying customers, you may need to tweak your strategy. It is possible to turn online fans into paying [...]
Customer Personas and Avatars: Get Beyond the Basics and Dig Deep
If you want to excel at marketing your business and landing customers, you have to do a better job of understanding who they are. You probably have a general idea of who your customers [...]
Pssst… You’re Not Marketing, You’re Selling. And It’s Killing Your Business
“Marketing” and “selling” are often used interchangeably. But there is a substantial difference between these two concepts. And it’s necessary to understand that difference if you want to attract more customers, spend less on [...]
How to WIN at Content Marketing
Content marketing is creating and sharing online material—meaning your blogs, articles, videos and social media posts— to build interest and awareness around your business and the tours you offer. It’s a strategic marketing approach. [...]
5 Reasons Why You’re Struggling to Make Facebook Ads Work (And How to Fix It)
Time and time again I hear how outdoor adventure businesses find Facebook ads “a total waste of money.” They try promoting their tours or boosting a post, and end up seeing only minimal results. [...]
4 Simple Facebook Live Videos Your Adventure Business Should Try
If you haven't already heard, video on Facebook is hot, hot, hot. And right now, it’s the best way for you to get more comments, likes, shares and followers, without paying Facebook for it. [...]
7 Reasons Why Your Adventure Business Needs Customer Reviews
When we were in Bali a few years ago, my husband and I decided to go on a trek that our friends had recommended. It was a hike up Mt. Batur to watch the [...]